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Insights on Color | August 2006 |  |
Engage, Inform, Persuade with Color
Add
impact to your printed books. Studies show that color:
- Increases brand recognition by up to 80%
- Improves readership as much as 40%
- Accelerates learning from 55% to 78%
- Boosts comprehension by 73%
Advertisements in color are more persuasive. Participants read
color ads up to 42% more often than the same ads in black in white.
Top 3 Uses
of Color
While printing an entire book in full color can be expensive, printing
select pages in color is a wise move with positive results. Here are the
top three uses of color by our association clients:
- Increase revenues from advertisers or sponsors with color advertisements. The incremental revenue gained from color ads far outweighs the cost to produce with Omnipress.
- A better onsite program for attendees. Use color to differentiate tracks, sessions or rooms.
- Provide clarity to presentations with demanding images, charts and photos. Color increases reader learning and retention.
To learn more about Omnipress services, please visit our main web site:
www.omnipress.com
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(c) 2006 Omnipress - All Rights Reserved | Call Toll Free 800-482-4788 |  |